Edgar Cayce's A.R.E.

OTS 15-005

Recruitment Coordinator, Cayce/Reilly School of Massage

Posting Date: 2/25/2015
Closing Date: 3/13/2015

Job Title: Recruitment Coordinator, Cayce/Reilly School of Massage
Employee Classification/Status/Hours:  Non Exempt, Regular Full-Time, 30 hours per week

Successful completion of standard background check required.
Flexibility to work evenings and weekends on occasion.

Job Overview:

The Recruitment Coordinator is responsible for active recruitment of prospective students through lead generation, lead responses and lead referrals as established by strategic enrollment and retention objectives for the Cayce/Reilly School of Massage. This position acts continuously as a representative of the Cayce/Reilly School and the A.R.E. as an organization; must project a positive image within the health and massage industries as well as with accrediting and certifying agencies. This position also acts as a liaison between students being recruited and the Senior School Administrator and staff of the Cayce/Reilly School of Massage.

Responsibilities (include but are not limited to):

  • In collaboration with and direction from Senior School Administrator, responsible for developing, formalizing and implementing specific recruiting plans and activities.
  • Actively recruit students for the School’s programs by lead generation, lead response and lead referral.
  • Respond to inquiries from prospective students promptly and effectively.
  • Coordinate and communicate with Senior School Administrator on all related correspondence during entire admissions and registration process.
  • Collaborate with key school staff to develop demographics and student profiles for recruiting purposes, in compliance with applicable federal and/or state laws.
  • Develop and implement tracking systems through Excel databases, Mail Chimp and/or Aptify to evaluate effectiveness of recruitment efforts
  • Analyze/track prospect, admissions and survey data as related to strategic enrollment and retention goals and objectives and department budget.
  • In coordination with and direction from Senior School Administrator, design and utilize questionnaires related to market research/analysis for recruitment purposes; utilize survey questionnaires as part of interview process with prospective students; track/analyze survey results.
  • Post daily to online social networking sites, including but not limited to, Facebook, Google+, YouTube, Twitter, Instagram.
  • Monitor and maintain school’s website as needed; update website as required.
  • Contact/schedule appointments with local military installations to introduce/educate benefits of the School’s program and how the program relates to use of VA benefits.
  • Contact/schedule appointments with high school counselors/teachers as related to student recruitments.
  • Schedule to attend job fairs and/or career nights as outlined in specific recruiting plans.
  • Collaborate with Senior School Administrator on developing and maintaining prospective student visits and campus tours, Open House events and other recruiting events as directed.
  •  Maintain recruiting operations by following policies and procedures; report/recommend proposed changes with direction from Senior School Administrator.
  • Work collaboratively with Cayce/Reilly staff to develop stream-lined procedures extending the look and feel of Cayce/Reilly’s brand throughout the student contact process.
  • Keep updated on recruitment activities and industry trends through participation in educational opportunities, professional publications; participation in professional organization activities.
  • Provide communication on consistent basis with Senior School Administrator, school staff and other key department staff (i.e. Marketing, IT) regarding project update/changes and/or information sharing.
  • Participate in school functions to include new student orientation, graduation ceremonies, department meetings and other community and organizational events.
  • Other duties as assigned

Required Education and Experience:

  • Associates degree from accredited college or university required; bachelor’s degree preferred
  • Minimum two years’ experience in sales, recruitment, or marketing/advertising is required; recruiting/admissions experience in college/technical school environment preferred;
  • Background or training in military service is highly desirable.
  • Minimum two years in-depth experience in massage industry required; or
  • Equivalent work experience may be substituted for degree requirement.

Required Knowledge, Skills, and Abilities:

  • Knowledge of philosophy and acceptance of the key principles in the Edgar Cayce readings, particularly the principles regarding health and healing, kindness, active patience and a service orientation is required.
  • Knowledge of massage and alternative healing modalities is required
  • Knowledge/familiarity with lead generation via Internet and other sources is required.
  • Detailed knowledge of curriculum, policies and procedures, and accreditation requirements of the Cayce/Reilly School required
  • Highly proficient skills in Microsoft Office including Word, Outlook, Excel, PowerPoint, and Publisher required, Aptify skills a plus.
  • Exceptional interpersonal and relationship skills are required in working with people from diverse backgrounds in order to facilitate communication with external customers and colleagues
  • Excellent team participation skills required, in combination with strong skills in tact, diplomacy, objectivity and problem solving
  • Strong social network marketing skills and strategies required, including SEO, Instagram, Facebook, LinkedIn, etc.
  • Strong organizational, time-management and multi-tasking skills with the ability to manage competing deadlines
  • Exceptional communication skills, both oral and written, are required
  • Polished public speaking skills required, demonstrated through experience.
  • Ability to develop and maintain effective interpersonal relationships with prospective students, with co-workers, and with other Cayce/Reilly School staff and faculty required.
  • Ability to work independently with minimal supervision
  • Ability to motivate others to action while displaying a positive attitude toward helping others.
  • Required ability to provide a high level of service and maintaining a strong customer focus with demonstrated enthusiasm and respect in working with people from diverse backgrounds.
  • High degree of emotional intelligence and maturity – demonstrating adaptability, engagement, and enthusiasm
  • Fluency in a major language in addition to English (Spanish) is desired.
  • A good sense of humor

Scope and Impact:

  • This position acts continuously as a representative of the Cayce/Reilly School and the A.R.E. as an organization; must project a positive image within the health and massage industries as well as with the accrediting and certifying agencies
  • Interactions with employees, members, potential members, and the public; has a significant effect on the reputation, accomplishment of goals/mission and the financial health of the organization.

Special Job Requirements:

  • Successful completion of standard background check required
  • Requires valid driver’s license, ability to drive and reliable transportation
  • Flexibility to work evenings and weekends on occasion.

Physical Requirements:

  • Good physical stamina is necessary, as position requires off-campus appointments
  • Ability to perform physical activities on a daily basis, such as but not limited to walking, standing, climbing, bending, lifting items (up to 20 lbs. unassisted) is required.
  • Ability to move between buildings on uneven ground and to use staircases in historical buildings without elevators is required.
  • Requires some sitting and using a computer keyboard, looking at a screen.