2011 Financial Statement
Edgar Cayce's Association for Research and Enlightenment, Inc. (A.R.E.) is a nonprofit, tax-exempt 501(c)(3) corporation funded primarily by the generosity of our members. We strive to use our funds as efficiently as possible, illustrated by the fact that 89.3% of our operating expenses went directly to program services while 5.5% went to support services and 5.2% to fundraising. This data is from independently audited financial statements. Sales are net of cost of goods rather than gross sales.
The year included a number of very positive changes that will continue to impact the growth and health of the Cayce organizations in the years ahead. According to CEO Kevin J. Todeschi, "More and more individuals have become excited about our educational and outreach programs, and the fundraising for our 67th Street Construction Project and the planned construction of a new Education Center and Café have all gone extremely well. In terms of education, Atlantic University has been successfully launched as a online university, offering both graduate programs and courses for personal enrichment."
A.R.E.'s use of technology continues to expand. Overall traffic to EdgarCayce.org was up over 2010 with over 78 million hits, 10 million page-views, and 2.4 million sessions. Additional programming has been added to our Member-Only section. We continue to have a global appeal with 22% of visitors outside of the U.S. (top countries for 2011 include Canada, United Kingdom, Australia, India, Germany, Philippines, and Japan). Our YouTube site reached nearly 2.7 million views. Our social networking statistics continue to grow: the Official Edgar Cayce Page on Facebook had 19,175 fans at year-end; our other Facebook pages had over 14,000 followers. In 2011 we launched our first apps including a Dream Dictionary and Thought for the Day. In the works are an expanded virtual online Library, ever- increasing numbers of eBooks and eGroups, expansion of our publishing initiatives through A.R.E. Press and 4th Dimension Press (books, eBooks, DVDs), ongoing outreach with youth and camp programs, and ever-increasing Cayce-related educational materials and online resources for members, small groups, and the public.
In terms of how members have helped the organization financially, the 2011 results include:
- Total contributions to the A.R.E. were 23% greater in 2011 than in 2010 – mostly due to gifts and pledges received for our new Education Center, Cayce-Miller Café, and Renovations Fund as well as one large bequest
- Almost 4,000 of our 28,000 members were also donors
- Nearly 500 individuals were Golden Circle members (donors of $1,000 or more)
- There were 265 members of the Edgar Cayce Legacy Society (individuals who have the organization in their wills or estate plans)
|Fees and Tuition
Note: Most of the excess revenue was in the form of donations to our 67th Street Construction Project and nearly $1 million of it is in the form of pledges and other receivables.
*Independently audited financials.
Note: Sales are net of cost of goods rather than gross sales.